Membership, your club, and the RI Strategic Plan

Posted by John Borst 
on Sep 22, 2010
 
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Editor’s Note: At the September 15th meeting our President Peter Keen made reference to a forthcoming membership drive. This article is one item from the RI Membership Newsletter for May/June. The full issue can be found HERE.

Membership, your club, and the RI Strategic Plan


The revised RI Strategic Plan focuses on strengthening Rotary at the club level and provides the framework for clubs and districts to craft a successful future. This back-to-basics plan, with its revised vision and three targeted priorities, affirms that Rotary’s future lies in strong, focused clubs that are well known for their accomplishments.

So why is the RI Strategic Plan important to your club’s membership? The answer is very simple: Dynamic clubs attract new members, and they are a source of pride for existing members. Who wouldn’t want to belong to an action-oriented club whose contributions are improving lives in  their own communities as well as communities worldwide? 
 Consider the ways your club fulfills the priority of supporting and strengthening clubs by answering the following questions:
  • What are three innovative things your club has done — or will do — to address membership issues relevant to your region?
  • How has your club become more flexible to accommodate the needs of younger working professionals? What specifically have you done — or can you do — to attract members from a diverse cross-section of your community?
  • How is your club approaching membership recruitment and retention differently than it did 5, 10, and 20 years ago?
  • What does your club offer to its prospective and current members in terms of leadership development opportunities?
These questions will get you thinking about how your club’s membership efforts support Rotary International’s mission and vision, and how your club can step up these measures to play an integral role in implementing the RI Strategic Plan.
Consider the following resources to guide your club in its strategic membership efforts: